Become a Registered Reseller

Partner with Hyundai Power Products and grow your business with a trusted UK distributor offering strong dealer support, competitive margins, and aftersales backing.

We work with approved bricks-and-mortar stockists across the UK and provide the tools, training, and support to help you sell with confidence.

Stockists only (no internet-only dealers).

Why partner with Hyundai Power Products?

Hyundai Power Products is part of Genpower Ltd, a trusted UK importer and distributor of power equipment and machinery.

We support our reseller network with:

• Strong dealer margins
• Reliable stock and fulfilment
• Dedicated sales and aftersales support
• Product and technical training
• POS and marketing support
• Warranty support and parts availability

Our aim is simple: help our dealers sell more, support customers better, and build long-term success.

Dealer benefits

Strong dealer margins

Approved stockists benefit from competitive trade margins, calculated against our online pricing.

This is available to approved dealers who sell direct and provide product handover/PDI where required.

Credit terms

• 30-day end-of-month credit terms (subject to status)

Delivery and carriage

• Free delivery on full pallet orders
• Free carriage on orders over £500 + VAT
• £10 + VAT carriage on orders £499.99 + VAT and below

Warranty support

• £50 per hour for approved warranty work
  (subject to our Dealer Works process and agreement)

Parts margin

• Online parts ordering at 30% margin
• Dealer discount setup available via power-spares.co.uk

Dedicated support for your business

Account management

Approved dealers can benefit from:

• A dedicated sales account manager
• A dedicated aftersales account manager (subject to account level/spend)

Product and territory support

We work with dealers to support product category and territory planning to help reduce channel conflict and support local growth.

Marketing and showroom support

We help approved resellers promote and present the range professionally.

Support may include:

• Display stands (subject to opening order levels)
• Banners and posters
• Dealer merchandise (caps, pens, mugs, etc.)
• Marketing assets (images, videos, banners)
• Branded assets with your logo (where available)

Promotional support

For approved dealer campaigns (such as open days, demo days, or email promotions), we may offer:

• 2.5% sales-out credit on qualifying pre-approved promotions

Training and onboarding

We want your team to feel confident selling and supporting the range.

Product technical training

Training available at our Pembroke HQ across a wide range of products.

Product sales training

Available:

• In person
• Remotely

In-store onboarding support

Subject to opening order level, our sales support team can help with:

• Initial stand setup and merchandising
• Staff product training
• Launch support

Logistics and fulfilment support

Storage and fulfilment for Hyundai / JCB stock

We can offer storage and fulfilment support through our Newport distribution centre.

Distribution support for other brands

We may also be able to support storage and distribution for other product lines at preferential rates.

Stock visibility and reporting

Approved dealers can access stock and movement visibility, with regular reporting support through our warehouse systems.

Rewards and incentives

Monthly holiday voucher draw

For every £5,000 spent in a month, you earn 1 raffle ticket.

Example:

• £50,000 monthly spend = 10 tickets

One dealer wins a £1,000 holiday voucher each month.

Referral scheme

Refer an eligible dealer outside your area and earn:

• 2% of their spend for the first 6 months

Events and experiences

Eligible dealers may receive invitations to selected:

• Motorsport and corporate events
• JCB visitor experiences (subject to availability and agreement)

Loyalty programme (coming soon)

A B2B loyalty points scheme for stock orders is planned.

Winter stock programme

Our Winter Stock Programme is designed to help dealers plan ahead and secure additional value.

Programme benefits

• Confirm your order before the end of September
• Receive an additional 5% discount (35% for stockists)
• Stock arrives in March
• Payment due 30th June

Eligibility criteria

To qualify, dealers must meet the programme criteria, including:

• £2,000 + VAT minimum monthly spend
• Workshop capability for warranty repairs
• Retail showroom with suitable display space
• Approved credit status (or pro-forma terms)
• Mainland UK location
• No buying groups

Who this is for

Our reseller programme is ideal for:

• Independent machinery dealers
• Garden machinery retailers
• Tool and equipment stockists
• Bricks-and-mortar businesses looking for strong aftersales support

Apply now

We offer trade pricing and reseller accounts to businesses that meet our eligibility criteria.

Please complete the application form below and tell us as much as you can about your business. A member of our dealer team will review your application and be in touch.

Important information

All reseller benefits, support packages, incentives, and commercial terms are subject to eligibility, approval, account status, availability, and Genpower Ltd reseller terms in force at the time of agreement.

Submitting an application does not guarantee approval.