Cookie Policy

Last updated: 14 October 2026

This policy explains how Genpower Ltd uses cookies, pixels, browser storage and similar technologies on the Hyundai Power Products website. Read it with our Privacy Policy, which explains personal-data uses, providers, international transfers and your rights.

Your choices

Using the website does not give consent to optional tracking. Advertising technologies require an affirmative Marketing consent choice. Analytics consent alone does not authorise advertising, and cookie consent does not subscribe you to marketing emails or text messages.

You can choose whether to accept optional categories through the consent controls and review your choices using Cookie settings where available on the website. You can also contact us for help or block/delete cookies in your browser. Deleting cookies may reset saved choices. Withdrawing consent does not affect processing that was lawful before withdrawal. Declining advertising cookies does not prevent you from browsing or shopping.

What these technologies do

Cookies are small files saved by a website or service on your device. Local and session storage also save information in your browser. Pixels and tags can send event information to a provider, even without setting a cookie. These technologies can remember basket contents and preferences, measure visits, support personalisation and match website events to advertising interactions. First-party storage is associated with our website; third-party storage is associated with another provider.

Categories and providers

Category	Purpose and services
Required	Storage needed for shopping baskets, checkout, security, login and saving privacy choices, including necessary Shopify technologies. A provider's other analytics or advertising uses are not automatically required.
Personalisation / functionality	Optional remembered preferences and enhanced features. Doofinder search, review widgets from Judge.me or Trustpilot, and Loxa product-protection features may use technical storage when you use them. Classification depends on the purpose: storage strictly necessary for a service you request is different from optional personalisation or measurement.
Analytics	Understanding visits, search and product interactions, performance, and usability. Providers include Google Analytics, Microsoft Clarity, and analytics processed through Elevar. Clarity supports heatmaps and session replay. Optional analytics requires the relevant consent; any advertising use also requires Marketing consent.
Marketing	Advertising attribution, audience creation, remarketing and personalised marketing. Providers include Google Ads, Meta, TikTok, Microsoft Advertising/UET, OpenAI/ChatGPT Ads, AdRoll/NextRoll, Attentive, Klaviyo, AWIN and AdBeacon where used for these purposes. Elevar can route events to configured destinations. Lead Forensics uses visitor information to identify businesses for sales and marketing. Marketing consent is required for these tracking purposes.

How the main integrations use information

• Attentive and Klaviyo: recognise website activity and link it to subscribed contacts to personalise messages, measure interactions and support reminders or requested back-in-stock notifications. Contact identifiers, pages/products viewed, basket and purchase events may be involved. Email and SMS subscriptions have separate choices and unsubscribe controls.
• TikTok and Microsoft Advertising: use browser/ad-click identifiers and website events to measure advertising and support audiences or remarketing.
• OpenAI / ChatGPT Ads: uses attribution and browser references to measure website events associated with ads. The pixel can process page and purchase/conversion information according to the configured events. Any enhanced matching features may use hashed contact identifiers; a hash is not anonymous information.
• AdRoll / NextRoll: uses identifiers, device information and browsing, basket and purchase activity for advertising and measurement. Email capture is enabled in our integration: approved form submissions can be associated with activity and hashed email identifiers. The privacy policy explains this separately from cookie lifetimes.
• Microsoft Clarity: uses online identifiers and interaction information, such as clicks, scrolling and page content, for heatmaps and session replay. Sensitive content is subject to masking.
• Elevar: collects and forwards events to the analytics and marketing destinations configured for our store. A first-party address or a server-side connection does not make advertising tracking essential or remove consent requirements.
• Lead Forensics: uses IP addresses, pages visited and browser/device information to identify business visitors. Our integration requires Marketing consent.

Cookie and storage examples

The examples below describe provider technologies, not a guarantee that every identifier is present on every visit. Names, availability and expiry depend on the features used, your choices and browser restrictions. Session storage generally lasts for the browsing session; persistent storage lasts until its expiry or deletion. Local storage can remain until removed by the service or by you.

Provider / example	Purpose	Lifetime or further details
Shopify basket, session and consent storage	Operate the requested shopping service and remember privacy choices.	Varies by identifier and function. See Shopify's cookie information.
Google Analytics and Google Ads	Analytics or advertising, according to the service.	Varies by identifier and settings. See Google's cookie information.
TikTok: _ttp and other pixel identifiers	Advertising matching, measurement and personalisation.	TikTok describes pixel cookies as expiring 13 months after being set or last used. See TikTok's pixel cookie details.
Microsoft Advertising: _uetvid, _uetsid and _uetmsclkid	Visitor/session identification and ad-click attribution.	Durations differ. Microsoft describes a 13-month lifetime for its advertising cookie and 390-day retention for UET data. See Microsoft's UET details.
OpenAI: __oppref	Stores the attribution reference supplied by an advertising link.	30 days after it is written; capturing a new non-empty attribution parameter can reset the period.
OpenAI: __obref	Stores a browser reference for this website.	365 days after creation. See OpenAI's pixel cookie details.
Microsoft Clarity: _clck and _clsk	Remember a visitor identifier/preferences and connect page views into a session.	See the current Clarity cookie information for identifiers and purposes; other Microsoft identifiers may also be used.
AdRoll / NextRoll identifiers	Advertising audiences and measurement.	NextRoll describes a 13-month advertising-cookie lifetime from the last relevant visit. This does not describe the retention of captured emails or all personal data. See NextRoll's notice.
Attentive and Klaviyo identifiers	Recognise activity, personalise messages and measure engagement.	Varies by service and feature. See Attentive's notice and Klaviyo's notice.
Doofinder search storage	Support search and related interactions.	May use browser local storage rather than cookies. See Doofinder's notice.

Other providers and their purposes are described in the Privacy Policy. Aircall's handling of calls, and information supplied to arrange Loxa cover, are personal-data processing activities even when they do not involve a website cookie.

Server-side tracking and retention

Some analytics and advertising events may be sent from our systems or service providers as well as from your browser. They can include event and purchase details, identifiers and consent preferences. Server-side processing is covered by our privacy information and applicable consent requirements. Cookie expiry is separate from how long event, subscriber, order or advertising data is retained.

Contact and changes

Genpower Ltd, Isaac Way, Pembroke Dock, Pembrokeshire, SA72 4RW, United Kingdom. Email: gdpr@genpower.co.uk. Telephone: 01646 687 880.

We update this policy when technologies or practices change. The date above shows the latest revision.