Privacy Policy

This privacy policy explains how Genpower Ltd uses and protects any personal information you provide when using our website.

We are committed to protecting your privacy and handling your personal data in accordance with UK data protection law. If we ask you to provide information by which you can be identified, it will only be used in line with this policy.

We may update this policy from time to time. Please check this page occasionally to make sure you are happy with any changes.

Who we are

Genpower Ltd (referred to in this policy as “we”, “us”, or “our”) is the data controller for this website and associated brands, including:

• Hyundai Power Equipment
• The PowerSite
• Be Pressure
• P1 Power Equipment

Registered office:
Genpower Ltd
Isaac Way
Pembroke Dock
SA72 4RW
United Kingdom

Company number: 05758983

The person responsible for data protection matters is David Klass.
If you have any questions about this policy or your personal data, please contact us:

• Telephone: 01646 687 880
• Email: gdpr@genpower.co.uk

Joining our mailing list

If you sign up to the Genpower mailing list on any of our group websites, you may receive emails from our group brands, including:

• Hyundai Power Equipment
• The PowerSite
• JCB Tools
• Power Spares

You can unsubscribe at any time from some or all marketing emails using the unsubscribe link included in every email.

What personal data we collect

We may collect and process the following personal data:

• Name
• Business or home address
• Email address
• Telephone number
• Mobile number
• Order history

How we collect your data

We may collect personal data when you:

• Contact us by post, email, phone, or other offline methods
• Place an order on our website
• Complete a contact form
• Sign up for an account to access your order history
• Complete a quiz, promotion, or sign-up form
• Browse or use our website (including through cookies, where applicable)

Please note: phone calls may be recorded and monitored for training and dispute resolution purposes.

How we use your personal data

We only use your personal data where we have a lawful basis to do so. This includes:

1) Contractual necessity

We use your data to:

• Process and deliver your orders
• Provide products and services you request
• Respond to enquiries and provide support

2) Legal obligations

We may need to keep and process your data to comply with legal and regulatory requirements, including accounting and tax obligations.

3) Legitimate interests

We may process your data where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

This may include:

• Fraud prevention and compliance
• Network and information security
• Website and service improvement
• Data analytics and usage trends
• Measuring the effectiveness of marketing campaigns
• Referral marketing programmes
• Certain direct marketing activities

Where we rely on legitimate interests, we consider the impact on your rights and only use your data in a fair and proportionate way.

You have the right to object to processing based on legitimate interests at any time by contacting gdpr@genpower.co.uk.

4) Consent

Where required, we will ask for your consent (for example, certain marketing or cookie-related activities). You can withdraw consent at any time.

Marketing communications

We may contact you about:

• Products and services
• Feedback requests
• Important updates (such as changes to terms, policies, or legal requirements)

We will not sell your personal data to third parties.

Children’s data

We do not knowingly collect personal data from anyone under the age of 18. Our website, products, and services are intended for users aged 18 and over.

Sharing your personal data

We do not share or disclose your personal data except:

• where necessary to provide our services
• where required by law
• where needed to enforce our terms and conditions
• with trusted processors acting on our behalf

These third parties are required to process data securely and in line with data protection law.

Third-party processors/controllers we work with

• Omnisend – email marketing platform
• ActiveCampaign – email marketing platform
• Google (Analytics, Ads, Tag Manager) – analytics, tracking, and advertising services
• Zendesk – customer support and ticketing
• NetSuite – order, operations, and dispatch management
• Meta (Facebook) – remarketing and advertising
• Stripe – payment processing
• Clearpay – instalment and finance services (subject to customer application/consent)
• Tower Finance – instalment and finance services (subject to customer application/consent)
• Klarna – delayed payment options (contact and order details may be shared so Klarna can manage your purchase)
• Ad Beacon – website performance and advertising data analysis
• RaekData – lead identification and enrichment (including segmentation and follow-up support)

Where data is shared with providers such as Klarna, it will be processed in line with their own privacy notices.

How we protect your data

We take data security seriously and use reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration.

Our safeguards include:

• Secure website hosting
• SSL encryption
• Firewall and anti-malware protections
• Secure password requirements for account users
• Website Application Firewall (WAF) protection
• Restricted access to systems and data

How long we keep your data

We only keep personal data for as long as necessary for the purposes set out in this policy, or as required by law.

For example, under UK tax law we are required to keep certain basic customer information (such as name, address, and contact details) for a minimum of 6 years.

If you do not provide your data

You are not legally required to provide your personal data, but if you do not provide the information we need to process an order or provide a service, we may be unable to supply products or support.

Your rights

You have the right to:

• Request access to the personal data we hold about you
• Ask us to correct inaccurate or incomplete data
• Request deletion of your personal data (where applicable)
• Restrict how we process your data (where applicable)
• Object to direct marketing
• Object to processing based on legitimate interests
• Request information about how your data is processed
• Be informed about any automated decision-making (if used)

If we receive a request, we may ask you to verify your identity before we act on it. This is to protect your data.

If you have an online account, you may also be able to update your personal details by logging into your account.

Complaints

If you have concerns about how we process your personal data, please contact us first and we will do our best to resolve the issue.

Genpower Ltd
FAO Laura Sanderson
Isaac Way
Pembroke Dock, Pembrokeshire
SA72 4RW
United Kingdom

• Telephone: 01646 687 880
• Email: gdpr@genpower.co.uk

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
SK9 5AF

• Telephone: 0303 123 1113

If you have questions about the cookies used on our websites, please contact us at gdpr@genpower.co.uk.